Permit data only pays off if you act on it well. This is the workflow for turning a permit into a signed contract — fast enough that you are the first call, not the fifth.
Step 1 — Score every permit the day it lands
Sort each into Premium (high value, in your core scope, no competitor named, or commercial/multi-unit), Strong (solid value, your scope, homeowner-pulled), or Usable (smaller, or a competitor is already on the permit but the owner may still be gathering bids). Work Premium and Strong first, every day.
Step 2 — Match the channel to the permit
| Permit type | Best first touch |
|---|---|
| Homeowner-pulled remodel / roof / mechanical | Personal letter + door hanger, then a call |
| Contractor-pulled residential | Skip, or soft neighborhood canvass |
| New construction (SFR / commercial) | Call or email the GC named on the permit |
| Demolition permit | Call the owner or developer |
Step 3 — Time it right
- Homeowner permits: reach out within 3 to 5 days of issue.
- GC / new construction: same week. Sub bid lists fill fast.
- Demolition: immediately, then follow up when the build permit appears.
Step 4 — Scripts
Homeowner letter: “Hi [name] — I noticed a permit was filed for work at [address]. We are a [city] [trade] company and we do a lot of [project type] in your neighborhood. If you are still comparing bids or have questions about the process, I would be glad to take a look — no obligation.”
Call to a GC: “Hi, this is [name] with [company]. I saw you pulled the permit for [project] at [address]. Have you awarded the [your-trade] scope yet? We are local, licensed, and can get you a bid by [day].”
Step 5 — Follow up like it is the job
Day 0 letter or call → Day 3 call → Day 7 email with a relevant photo or reference → Day 14 final check-in. Log every step.
Step 6 — Measure conversion by permit type
After 60 to 90 days you will see which permit categories actually book for you. Then you spend your time only where it pays.
The speed advantage
A permit is visible days to weeks before that project shows up on a bid board or the homeowner starts calling around. Being early means less competition and less price pressure — but only if your outreach is ready to go the morning the permit lands.
FAQ
How fast should I contact a permit lead?
Within 3 to 5 days for homeowners, the same week for GCs, immediately for demolition permits.
Is it legal to contact people from permit records?
Yes, permits are public record. Follow telemarketing and texting rules; mail and manually dialed business calls are the safe lanes. See Are Building Permits Public Record in Michigan?
Related
How to Get Construction Leads from Building Permits · GC and new construction leads
Request access to Build Siren — daily permit leads for Southeast Michigan contractors, from $99/month. Call (248) 290-8979.